About Us

Asbhoel is a local men’s clothing brand founded in Bandung in 2013. The name “Asbhoel” stands for Asal Boelat Tekad, which reflects the brand’s strong dedication and determination. We provide stylish apparel for everyone, positioning ourselves as one of Bandung’s leading local clothing brands.  We are committed to quality. We are committed to innovation. We are committed to customer satisfaction.

We are dedicated to delivering high-quality products made from premium materials to ensure your comfort and a satisfying experience both in-store and online. Through timeless designs and careful attention to detail, Asbhoel continues to deliver confidence, comfort, and satisfaction to every customer.

History

Asbhoel was founded by Sena Senjani in 2013, that started from a college assignment. Driven by his strong interest in fashion, the brand gradually developed into a business and is now known as one of the popular local men’s fashion brands in Bandung. It focuses on maintaining product quality from the production process through to the final delivery to customers.

Between 2014 and 2015, Asbhoel began selling its products online to reach a wider audience. During this time, the brand also experienced an important milestone at its offline store on Jalan Sultan Tirtayasa, Bandung, where strong customer interest led to long queues during promotional events.

As the digital market continued to grow, Asbhoel expanded its presence in e-commerce. The brand joined Shopee in 2019, followed by TikTok Shop and Lazada in 2021. By adapting to the growth of digital platforms in Indonesia, Asbhoel has maintained strong sales performance, especially during promotional periods such as double-date campaigns and payday sales.

From 2022 to the present, Asbhoel has continued hosting live shopping sessions on various marketplaces and allowing customers to get closer to and understand the products online better, whether during discount events or for everyday shopping. Asbhoel is also expanding its connections across various sectors to reach a wider audience.

By offering a wide range of products and continuously evolving designs, Asbhoel aims to become a part in people’s daily outfits. Asbhoel also seeks to help customers feel more confident and look well-presented in their everyday activities.

Vision & Mission

Vision

To become a trusted men’s fashion brand that helps everyone stay stylish and confident through high-quality products.

Mission

To prioritize quality in every aspect of the brand by delivering well-crafted products, offering competitive pricing, and providing dependable service to maintain high standards that strengthen customer trust and create long-term value.

Plans

We plan to continue innovating by consistently improving product quality and developing better designs to meet customer needs. We also aim to expand our market internationally to reach a broader global audience.

Activities

Internal Team Vacations: Annual team-building activities to strengthen teamwork, improve communication, and create a positive working environment.
Independence Day Competitions: Celebrated every year to encourage teamwork, strengthen relationships among employees, and build a sense of togetherness.
Iftar Gatherings: Organized during Ramadan to strengthen relationships among team members and promote togetherness outside the workplace.
Futsal Matches: Regular futsal activities organized to strengthen relationships with the community, promote a healthy lifestyle, and build a sense of togetherness.
Talk Show with the Founder of Asbhoel: A public talk where the founder shares business experiences and inspires the community through Asbhoel’s journey and values.
Sunday Morning Ride (Sunmori): A community activity that strengthens relationships with customers and motorcycle communities.
Trips with community & customers: Organized to build closer relationships with customers and create long-term engagement with the community.
Umrah Trips with the community & Loyal Customers: A program organized to appreciate loyal customers and strengthen relationships within the community through meaningful experiences.
The Founder’s Birthday Celebrations: An annual celebration featuring special promotions and activities to appreciate customers and celebrate the founder’s birthday.

Our Team

•  Founder: Sena Senjani

•  Managing Director: Ricky Maulana

•  General Manager & Head of Production: Asep Deli

•  Creative Director: Fauzi Akmal, Noor Al Kautsar

•  Finance: Ghalih Harisma

•  Inventory & SCM: Yuda Aditya

•  Content Creator: Alcham, Hafidz Maulana

•  Designer: Alcham, Hadiansyah Akmal

•  Digital Marketing: Ricky Maulana

•  Quality Control: Aan Suryadana, Taryono, Dedi Sopiyan

•  Store: Nandita Fasya, Tegar Prasetyo, Sandi Sukma

•  Customer Service Online: Rafshal Arasyi, Muhammad Iqbal

•  Host Live Streaming: Ani Mulyani, Sarah Hunafa, Gyani Anggitha, Rendi Hertiadi, and Revalina Nadina

Award

Sena Senjani, the founder of Asbhoel, received the Professional Communication Award (PCA) from the Faculty of Communication, Universitas Islam Bandung, in recognition of his achievements in the fashion industry (PRFM News, 2022).

Post Views: 23