About Us
Asbhoel is a local men’s clothing brand founded in Bandung in 2013. The name “Asbhoel” stands for Asal Boelat Tekad, reflecting the brand’s commitment to dedication and strong determination. We provide stylish apparel for everyone, positioning ourselves as one of Bandung’s leading local clothing brands. We are known for our distinctive style, quality products, and commitment to customer satisfaction.
We are committed to delivering high-quality products made from premium materials, ensuring comfort and a satisfying experience both in-store and online. Through timeless designs and strong attention to detail, Asbhoel continues to deliver confidence, comfort, and satisfaction to every customer.
History
Asbhoel was founded by Sena Senjani in 2013, starting from a college assignment. Driven by Sena Senjani’s strong interest in fashion, the brand gradually developed into a business and is now known as one of the local men’s fashion brands in Bandung. It focuses on maintaining product quality from the production process to the final delivery to customers.
In 2014-2015, Asbhoel began selling its products online to reach a wider audience. During this time, the brand also experienced an important milestone at its offline store on Jalan Sultan Tirtayasa, Bandung, where strong customer interest led to long queues during promotional events.
As the digital market continued to grow, Asbhoel expanded its presence in e-commerce. The brand joined Shopee in 2019, followed by TikTok Shop and Lazada in 2021. By adapting to the growth of digital platforms in Indonesia, Asbhoel has maintained a strong sales performance, especially during promotional periods such as double-date campaigns and payday sales.
From 2022 to the present, Asbhoel has continued hosting live shopping sessions on various marketplaces, helping customers get closer to and better understand the products online, whether during discount events or for everyday shopping. This brand is also expanding its connections across various sectors to reach a wider audience.
By offering a wide range of products and continuously evolving designs, Asbhoel aims to become part of people’s daily outfits. This brand also seeks to help customers feel more confident and look well-presented in their everyday activities.
Vision & Mission
Vision
To become a trusted men’s fashion brand that helps everyone stay stylish and confident through high-quality products.
Mission
To prioritize quality in every aspect of the brand by delivering well-crafted products, competitive pricing, and dependable service.
Plans
We plan to continue innovating by consistently improving product quality and developing better designs to meet customer needs. We also aim to expand our market internationally to reach a broader global audience.
Activities
Organizational Structure
Award
Asbhoel received the Professional Communication Award (PICA) from Universitas Islam Bandung, accepted by its founder Sena Senjani, in recognition of achievements in the fashion industry (PRFM News, 2022).